During my time as a freelancer with Paragon Creative, I was responsible for developing the complete graphics toolkit for E3 2021. As the sole designer on the project, I utilized After Effects and Cinema 4D to create a comprehensive motion graphics package consisting of 22 different components. These included lower thirds, segment titles, and leaderboards designed for the editorial team to use during the live stream. I took great care to ensure that each element was flawless in its execution.
My job involved various design areas, such as:
Title Design: Crafting captivating and eye-catching titles that served as the visual anchor of the toolkit.
Transitions: Crafted seamless transitions that enhanced the fluidity and coherence of the presentation.
Editors Toolkit (MOGRTs): Developed a set of Motion Graphics Templates, empowering editors with a versatile array of resources to weave into the E3 narrative.
Live Broadcast Asset Preparation: Ensuring that all assets were primed for the live broadcast.
Custom Branding Colorways: Custom color palettes that adhere to various brand IPs.
Aspect Ratio and Device and social media Reformatting: Adapting and optimizing assets for a range of screen aspect ratios, ensuring a consistent visual experience across various platforms.
My role for E3 2021 was to combine creativity, technical skills, and dedication to produce an impressive graphics toolkit.